Health & wellness · Telehealth
Defiant Health
defianthealth.ioTelehealth brand build and go-to-market
- —Telehealth brand build
- —Go-to-market strategy
- —Offer and channel positioning for launch
Client work
Go-to-market work we have delivered.
Selected go-to-market engagements across healthcare and B2B software, followed by the situations we are most often brought in to solve.
Past clients
Selected go-to-market engagements
Regenerative medicine · New York
Regen Health Physicians
regenhealthlife.comFull go-to-market for a physical clinic
- —Full go-to-market strategy
- —Brick-and-mortar patient acquisition
- —B2B growth strategy
B2B software · Operations OS
Operations software company
Name withheld at client requestGo-to-market for an operations platform
- —Go-to-market strategy
- —Positioning and ideal-customer definition
- —Launch and channel plan
B2B software · Logistics
Logistics software company
Name withheld at client requestGo-to-market for a logistics platform
- —Go-to-market strategy
- —Positioning and ideal-customer definition
- —Launch and channel plan
Typical engagements
What working with us usually looks like
AdvisoryProfessional services
Growth plan for an owner-led firm
Revenue has plateaued, the owner is still in every sale, and nobody can say which marketing actually produces clients.
What we build
- —Diagnostic of offers, pricing and pipeline
- —Sales process and role redesign
- —A 90-day plan with weekly numbers
What we track
- —Close rate by source
- —Owner hours in sales
- —Revenue per client
ScaleX OSHome services
Faster response for a multi-location business
Inquiries arrive after hours and on weekends, and by the time someone calls back the customer has booked a competitor.
What we build
- —Voice, text and email response on every inquiry
- —Online booking and reminders
- —Follow-up for quotes that went quiet
What we track
- —Time to first reply
- —Booked appointments per inquiry
- —No-show rate
Lead pipelineCommercial insurance
Outbound pipeline for a regional brokerage
The team depends on referrals and purchased lists with poor contact rates and no way to tell who is ready to talk.
What we build
- —Ideal customer profile and signal selection
- —Verified intent data into the CRM
- —Email and call sequences by segment
What we track
- —Contact rate
- —Cost per qualified meeting
- —Meetings per week
AI systemsHealthcare clinics
Patient communication across several locations
Front-desk staff spend most of the day on the phone, reminders are inconsistent and follow-up after visits rarely happens.
What we build
- —Inbound call handling and scheduling
- —Reminders and post-visit follow-up
- —Reactivation of lapsed patients
What we track
- —Missed calls
- —Staff phone time
- —Returning patients
Custom buildReal estate investment
Deal-sourcing tool for an investment team
Analysts spend their week collecting property and owner data by hand instead of evaluating deals.
What we build
- —Data aggregation and owner lookup
- —Scoring against investment criteria
- —Automated owner outreach
What we track
- —Deals reviewed per week
- —Analyst hours saved
- —Owner response rate
IntegrationB2B software
One source of truth for a sales team
Customer data sits in three systems, reps qualify leads by hand and leadership cannot trust the pipeline report.
What we build
- —CRM and marketing system integration
- —Lead scoring and routing
- —Pipeline reporting leadership can use
What we track
- —Rep time on qualification
- —Qualified pipeline
- —Forecast accuracy
Typical engagements are illustrative patterns. Results and figures are shared privately on request and under NDA where applicable.
Recognise your situation?
Tell us where things stand. We reply with what we would do first and how we would measure it.
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